Three reasons to get XXX XXX!

[This is a typical email template for any given supplement. Names have been redacted for obvious reasons].

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You know what’s white and blue and supports skin, immune health and vision?

Why nothing else than XXX XXX XXX!

In many ways this beta carotene supplement is like the honor student in class. And that is because it supports skin health, your immune health and your vision.

Like an anti-oxidant superpower, XXX XXX is all the free radicals worst nightmare, making your body stronger by the day. 

All derived from natural sources such as 50 mg of Beta Carotene Norisoprenoid Blend (BNCB) and 2500 mcg Vitamin A. 

Don’t let your body miss out on these massive health benefits. 

Go here to order:

[Link]

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Just some reflections.

The reason I didn’t write more was to simply get down to business. Nobody in the customer group wants to read empty words and filler content that doesn’t let them know what they’re after. Most people dislike wasting their time. Especially today during the age of incessant, mindless scrolling and watching videos.

That’s why I jumped right into it without ‘telling a story’ or ‘adding value’ in any way.

Emails in 2021 don’t work that way. Of course that depends on the customer group and what you’re trying to sell.

But you can imagine it yourself. If you have a health issue and all you care about is how to get it fixed, would you care about anything else in the world but your health issue?

Chances are you won’t, right?

So why not reflect that in the email also? In this case I’m addressing a vanity issue. This is mostly for young, particularly female users who want a smooth and tanned skin color. In other words young girls who spend a lot of times gossiping on social media. Hence why I just jump straight to the point.

If the customer group were men, I’d written the email differently.

Anyway, ponder and reflect about this and let me know what you think.

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